2025 APAC Partnership Insights & Growth Opportunities Webinar

Join us for a deep dive into the latest 2025 APAC Partnership Insights & Growth Opportunity Report, where Bryan Williams from Hockey Stick Advisory, Sinead Fitzgerald from Microsoft and Rob Stone from ChannelBoost unpack insights from 50+ partner and GTM leaders across the region.

Whether you’re looking to fine-tune your partner strategy, identify new deal flow opportunities, or better align your GTM with regional market dynamics, this session will provide the data and clarity you need.

Key Takeaways:

📊 Benchmark Data on Channel Performance – Understand how leading APAC companies are structuring, funding, and measuring their partnership programs.

🔍 Top Challenges & Opportunities – Hear what’s holding teams back and where the biggest wins are expected in 2025.

🧭 Evolving Ideal Customer Profiles (ICPs) – Learn how teams are refining their ICPs to unlock more efficient deal flow and stronger partner alignment.

🤝 Tactical Plays from High-Performers – See real-world examples of successful partner motions, marketing collaborations, and co-selling frameworks.

🌏 Regional Nuance Matters – Why a localised approach to partnerships in APAC is key—and how to build it.

This session will unlock insights and benchmarks to discuss with your C-suite and leaders of the role of partnerships to enable growth with and through partners.

You no longer have to go it alone.

Despite good intentions most partnerships remain ineffective.

Hockey Stick Advisory changes that.

Done right, partnerships enhance customer outcomes, deliver higher quality leads, close deals faster, and drive bigger, longer-lasting growth. The good news is this, you no longer have to go it alone.

Industry data shows that new partner led deals close 35% faster, have a 41% higher win rate, and have a 43% higher lifetime value than regular sales deals.

How does your current growth stack up against that?

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2025 APAC

Partnership Insights & Growth Opportunities