The conference shaping the future of partnerships in APAC.
One day, built for the C-suite and B2B partnership operators scaling revenue through ecosystems. Real frameworks, real operators, and a room worth being in.
200 B2B partnership operators. One room at Marvel Stadium. Here is the day.
See the dayB2B partnership operators from across the APAC SaaS ecosystem















































A selection of the companies in the room.
Accelerate 2026 · the day
The room, in their words.
What people said
Abdul RehmanThe discussions around how AI is and will continue to impact the way partnerships work, I came away more excited than ever that the human to human connections that make partnerships work are going to become more important than ever, and AI will in fact unlock more time for us to do that.
Addison Mincham
Alex ShiellThe inaugural Accelerate conference was an incredible success. Getting 130+ individuals from 100+ companies into one room showed the powerful ecosystem we have here in the region. This group of people is eager to collaborate, learn from each other and the content was perfectly tailored to our challenges. The interactive sessions made it easy to connect with others and brainstorm ideas, some of which I'm already starting to implement at Simpro Group less than 24 hours after the event! Huge thank you to the Hockey Stick Advisory group for setting this up and I look forward to next year's event.
Basem Emera
Bec ThomsonWe are all dealing with the same challenges, working through them in the room reinforced two things. 1. The APAC partnerships community is strong and supportive. 2. The thinking our team is doing is on the right track and some small changes could have a big impact. "Preemptively working with finance to build your plan, will help get your budget and strategy approved.
Charles McKay
Christine RodriguesThe biggest takeaway for me was that the strongest partnerships aren't built on logos and relationships alone, but on getting the right people aligned around a shared customer outcome and turning that into real commercial value. It was also a great opportunity to sharpen your craft alongside peers, gain fresh industry perspectives, and learn how others are approaching similar challenges.
Desmond Russell
Dinesh KumarThanks Bryan, you've built the foundation of something really great and long overdue for partner people. It's clear that this will go from strength to strength given the quality of this first event. In time, partnerships will be viewed differently, and Accelerate will have a significant part to play in that. Kudos to you, Scott, and the team at HockeyStick!
Elliot Spirrett
Fallon SaveryHi Bryan, Fabulous event today & I found it really valuable! Thanks for having me! My business Elevate Loyalty specialises in B2B loyalty programs, so the event has been perfect for us. I've been to plenty of conferences over the years, and yours really stands out. Everyone I spoke to was saying the same thing: such a well-run and effective event.
Geoffrey Pyman
Hugo BieberWhat a bloody world class shit hot event Bryan! Best in class, organisation, market leading content, top shelf talent, thought leader paradise, engagement no one else could create. All because of you! If I had that to hang my hat on, it would be a top 3 work/life achievement! Your team is brilliant and your community is everything anyone could wish for. Thank you Bryan, thanks for letting me in today and allowing me to watch, help and connect. Your ability to make everyone in that room's life better is an outcome of today.
Jack Morgan
Jack ThielYou should be INCREDIBLY proud of yourself and what you accomplished today. The content was spot on, audience first class and very engaged and everything was smooth and slick (and if there were any hiccups there were definitely not obvious!).
Jason Cormier
Jo GainesFor me it was the connection to the most influential people in the industry. It might have taken me months to even connect to some of the folks that I met and to be able to have them all in the same room was very impactful.
Joe Carter
Jon MelloyCongrats today Bryan, that was so incredible and I am so impressed of the conference, the AI tool and everything you've built. It's truly remarkable and you're doing so much for the partnerships space.
Joshua Licence
Laura SullyCongratulations 🎉 Such hard work. You did it! I hope you stop and feel how awesome that all is. Really happy for you!
Lucy Powell
Mark SamlalAwesome event legend. Hope you were happy with the turnout and results. Will buzz you tomorrow.
Matt Evison
Matt TaylorHi Bryan thanks for the amazing event today. Partnership and ecosystem got new meaning for me.
Murray Warner
Neda Tesic RawardThe interactivity.. the content.. the speakers, absolutely brilliant event.
Nick Irwin-Matthews
Nick MartinezWell done yesterday you were bloody great. What a great day.
Nick Worthington
Noam HorenczykWell done on an epic event! Hope you're super proud!
Paz Pisarski
Ricky PearlWow, incredible, hell of a first event my friend.
Rob Moyer
Elevate LoyaltyMate the event looked insane, so proud of you.
Marc Niemes
Joseph FerrarStellar effort today mate. Well done.
Nathan Lee
Tristan MillerHoly shit Bryan this is awesome.
Killing it!
In their words, on camera
The programme
The day at a glance
One day, run to the five pillars of our Partnerships Framework: keynotes and panels in the morning, a hands-on AI session and peer roundtables in the afternoon, drinks to finish.
Welcome and meet the room
MC welcome and table networking.
Why partnerships, why now
Where the room's ecosystem maturity and readiness really sit, grounded in your Revenue Gap Calculator results.
Realising partnership potential
What stops partner programs converting stated potential into measured revenue. Presented with PartnerStack.
Built on Stripe
A practitioner's view of building partnerships on Stripe.
State of Sales and evolving partnership teams
Two talks plus discussion on how sales is evolving and what that means for partnership teams.
What does this mean for me
The morning's benchmarks translated into what to change in your own partner motion.
AI in partnerships
A 60 minute conversation on where AI is taking partnerships, and what it means for operators.
Partnerships, accelerated through agents
HSAI live demo: AI in partnerships is not coming, it is here, and how Hockey Stick Advisory uses it.
Ecosystem-led GTM in an AI world
Making the partner ecosystem carry the growth load as AI increases the noise everywhere else.
Your strategy, pressure-tested
Eight roundtables, Chatham House rules. Bring your draft partnership strategy and have it challenged by peers before you leave.
Wrap up
The day tied back to what you committed to build.
Networking reception
Open networking with drinks flowing. No agenda, just the room, until we close at 7:00pm.
Accelerate returns in 2027.
Be first to know. Register your interest and we will keep you in the loop.
Register your interest for 2027

