What our clients say

One conversation with Bryan shifted how I think about partnerships entirely. He gave me a modern lens on what good partnership strategy actually looks like, helped me identify why our existing approach might not get the traction we hoped, and gave me clear frameworks I could apply straight away. If you’re working in or around business development, this is exactly the kind of thinking you need in your corner.

Before meeting Bryan, I hadn’t fully appreciated just how important it is to articulate the contribution of the partnerships team in a manner that it is CFO or CRO ready. We are tracking well but had not effectively connected the dots between our impact and the broader commercial story. We are now going to map our partner TAM, SAM and SOM to quantify the revenue potential across our partner network and use that as a foundation for a business case. That will help secure the support we need to scale investment in partnerships essential to our APAC growth.

In just one short phone call with Bryan, we’ve already gotten so much value and insights for Tallystone’s partnership strategy. Bryan gave us new avenues for partnerships we hadn’t even considered yet and actionable next steps. Thank you Hockey Stick Advisory!

Partnering with Hockey Stick Advisory has been transformative for Firmable. Their deep expertise and collaborative approach have provided us with a tailored partnership strategy that aligns seamlessly with our mission and growth objectives. The actionable roadmap they developed has been instrumental in helping us unlock new opportunities and foster meaningful connections with key partners. Since working with their team, we’ve already started to see measurable results, proving the effectiveness of their insights and strategic planning. For any business aiming to elevate their partnerships and achieve sustainable growth, I can’t recommend Hockey Stick Advisory highly enough.

Working with Hockey Stick Advisory has been a game-changer for Innovation Bay. Their expertise in developing a tailored partnership strategy will help us unlock new opportunities and build meaningful connections that align perfectly with our mission. The biggest improvement we’ve noticed is a clear, actionable roadmap for scaling our partnerships, which has already started delivering tangible results. I’d recommend Hockey Stick Advisory to any business looking to take their partnership approach to the next level. Their strategic insights and collaborative approach make them a true partner in success.

On behalf of the MYOB Acumatica App Partner Ecosystem, thank you so much to Bryan and the team for presenting to our group at our Partner Connect 2026 event. He was able to clearly articulate a framework that any SaaS businesses can put in place to ensure that partnerships are a key focus in 2026 (and beyond). The key take away from the group was the importance of creating genuine win-win propositions to ensure that partnerships are truly value adding and sustainable!

We engaged Bryan to help us redefine our Partnerships program and expand the team’s capabilities in this space. We all learnt so much from Bryan’s experience, knowledge and extensive toolkit. Bryan helped set us up for the future with a solid playbook, mutual success plans, co-designing our career framework and preparing us for hiring a head of partnerships. Our team are now establishing and running commercial agreements with key partners without support and are confident and ready to build on the foundations we’ve built with Bryan’s guidance.

The team at Hockeystick are the best in the business. It’s incredible spending time with them to get their view on recurring revenue growth through the lens of partnerships... I don’t know why we haven’t implement our partnership strategy sooner... probably because we didn’t have these guys behind us!

Working with Hockey Stick has shaped how MyHub can enable partnerships for growth ahead. They went beyond shaping our partnerships strategy, they educated our team on the fundamentals of partnership development, giving us the knowledge and confidence to prioritise which partners to go after, how to build our partner value proposition and what’s required for mutual success.

Working with Hockey Stick has transformed Mentorloop’s approach to partnerships. Hockey Stick’s hands-on, collaborative approach made them feel like an extension of our team. Their strategic insights, accountability and practical tools have become essential so we can add more value to our growing customer base, and to our prioritised partners so we all win. Highly recommend.

Prior to working with Bryan and Hockey Stick Advisory, we could see early signs of the real benefit partnerships was bringing to our business. However, we lacked the long term direction and strategy to ensure we maximise the potential of partnerships and create sustainable growth off the back of it. Through Bryan’s guidance and expertise, we now have a strong foundation and clear plan on how partnerships will contribute to achieving our growth objectives. In a short period, Bryan was able to bring together key stakeholders and create company wide alignment on our partnerships strategy, conducting pilots and workshops backed by data to communicate the true value of this approach. Would highly recommend to any ambitious business looking to take partnerships to the next level!

Bryan is a results driven Partnership leader who has really been a wonderful influence in our organisation and continually helps us lift our sights and our partnership game! He brings so much partner experience, knowledge and passion to our team and asks the hard questions that challenge our thinking and breaks the cycle of ‘this is how things are done here’. It is really a delight to work with Bryan and I am looking forward to continuing to learn from him in the coming months.

Bryan and the team really know their stuff. I love the practical approach. Our leadership team learnt heaps and the ongoing support will make a significant difference for our business - winner

Bryan is extremely knowledgeable and a true professional. He is an expert and a highly respected leadership voice in the partnerships community. His extensive experience and acumen make him an incredible asset and advisor to any company. If you are looking for partnership ecosystems help and advice, I highly encourage you to have a conversation with Bryan.

There’s a reason why so many partner programs fail...they dramatically underestimate what it takes to identify, recruit, activate and enable the RIGHT partners. These guys simply ‘get it’ where so many others don’t...and will put you on the right path.

Bryan provides so much value based on his deep expertise and connections in the app ecosystem and wise insights on successful partner GTM approaches! Coachbar.io purchased Bryan’s largest 6 month advisory plan and we’re definitely going to renew and extend our relationship with Bryan. We highly recommend Bryan/Hockey Stick for any business serious about efficient growth and success with partners. His advisory approach, insights, market intelligence, and best practice assessments will get you moving much faster in the right direction than if you try to figure it out on your own through trial and error.

WorkflowMax by BlueRock engaged Bryan’s expertise through Hockey Stick Advisory as we needed his support to refine and optimise our partnership strategy as we rebuild the new product and bring it to life, ensuring we can delight customers with best of breed connected solutions. His subject matter expertise helped us to define and shape our partner value proposition and partnership ecosystem strategy, and provide best practices on partnership development, recruitment and prioritisation. We look forward to working with him ahead, and highly recommend his services. Thanks Bryan!

Bryan knows what he’s talking about! I’ve seen first-hand the great work he has done with some of my company’s industry partners. His work has made such a difference it has made to their ability to clearly demonstrate their value in a crowded app ecosystem and, in turn, that has made my work with them as a partner so much better and more valuable.

We had great success working with Bryan at Hockey Stick. He assisted us with a range of tasks including a full GTM plan for the roll out of our new product. We continually engage Bryan for guidance and strategy.

The work with Bryan is fantastic, it is focused, rooted in reality, action driven and achievable. Delivers across the board and is invested in our success. Highly recommended

I had the privilege of engaging in insightful discussions with Bryan from Hockey Stick Advisory. Bryan’s innovative strategies and perspectives, fundamentally altered how we approached growth in the accounting-tech eco-system. Bryan’s strategic advice led to a remarkable surge in reviews for our app, quantifiable results that speak volumes about the effectiveness of his insights. We hope to work with Bryan again in the future and I wholeheartedly recommend his advisory to any business seeking not just advice but a catalyst for substantial growth.