APAC Partnerships Salary Survey 2025

The most comprehensive salary guide for partnership professionals across APAC.

HockeyStick Advisory

APAC Partnerships Salary Survey

2025 · Snapshot Edition

✓Salary ranges and bonus benchmarks by role, level and region
✓Compensation aligned to team size and company stage
✓How incentive structures break down across base, bonus and equity
✓Real data from SaaS, services and marketplace partnership teams

35% faster

Partner-led deals close 35% faster, win 41% more often and carry 43% higher lifetime value than direct sales deals.

Who it's for: Partnership leaders, founders, HR and finance teams, partner marketers, alliance managers and talent acquisition.

Download the report

Get the clarity your team deserves. We'll email you a copy and you can download it instantly.

First name

Last name

Work email

Enabling partnership leaders to make a bigger impact

Select all that apply.

Help us with Partner StrategyHelp us with Partner MarketingHelp us find Partnership Team MembersI'm looking for a new Partnerships RoleWe don't need any help right now

By downloading this report you acknowledge and agree to the following:

Your contact information may be collected and stored by Hockey Stick Advisory and Pointer Strategy for the purposes of sharing follow up materials related to the APAC Partnerships Salary Survey 2025.
You may be contacted by representatives from Hockey Stick Advisory or Pointer Strategy to provide additional insights, resources, or opportunities for collaboration.
Your personal information will not be shared with any third parties outside of these two organisations without your explicit consent.
You can unsubscribe from communications at any time by contacting us directly.

I acknowledge and agree to the Privacy Policy & Disclaimer above.

No spam. Your details stay with HockeyStick Advisory.

Inside the survey

The APAC Partnerships Salary Survey 2025 is the most comprehensive salary guide for partnership professionals across the region. It sets out salary, bonus and incentive benchmarks for partnership roles across APAC, alongside org design insights, benefits, tenure and working arrangements.

It spans the full spectrum, from emerging partnership functions in startups to scaled channel and alliance teams in enterprise, so you can see how top-performing teams structure compensation and roles, and exactly where you sit against the market.

In partnership

Created with Pointer Strategy

This survey was produced by Hockey Stick Advisory in partnership with Pointer Strategy, drawing on responses from partnership professionals across SaaS, services and marketplaces throughout APAC. Together we combined partnership strategy expertise with go-to-market recruitment data to build the most complete view of partnership compensation in the region.

Hockey Stick Advisory

Despite good intentions, most partnerships remain ineffective.

Hockey Stick Advisory works with founders and revenue leaders to turn partnerships into a measurable, repeatable revenue channel, not a side project.

35%

faster deal close

41%

higher win rate

43%

higher lifetime value

Learn more →

Pointer Strategy

Hiring sales talent shouldn't feel like a gamble.

Pointer Strategy recruits go-to-market talent with ongoing training and post-placement support, and performance accountability built in, charged monthly across 12 months.

Learn more →