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Press coverage of Hockey Stick Advisory, the Accelerate summit and our research on partner-led growth across Asia-Pacific.
“A 9 per cent gap is not marginal. It points to a material amount of revenue that companies across the region are not yet capturing through partnerships.”Bryan Williams, Founder, Hockey Stick Advisory
APAC B2B tech companies miss global partner revenue benchmark
B2B tech companies across Asia-Pacific source 21% of revenue through partners, nine points below the 30% benchmark for top-quartile SaaS companies globally.
Read the articleAPAC B2B tech lags global benchmark on partner revenue
Why the partner revenue gap matters to finance leaders, and what partner-led deals deliver against direct sales.
Read the articleAPAC B2B tech lags global benchmark on partner revenue
Hockey Stick Advisory's analysis of 65+ companies across the region, released after Accelerate 2026.
Read the articleAPAC B2B tech lags global benchmark on partner revenue
Partner-led deals show 43% higher lifetime value, a 41% higher win rate and close 35% faster.
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